I hope all of these celebrities who are doing the ALS Ice Bucket Challenge are ALSO donating. I’d rather they donate than pour water over their heads.
The cause has received more than $10,000,000.
I think it’s safe to say donations are coming in :)
It’s stunts like these which get public attention, and sometimes it takes a major stunt to get people to pay attention and open their wallets. I wish the whole fundraising effort had been done differently, but… you can’t argue with $10 million in donations so far.
How would you suggest it be done “differently”? It’s an immensely successful (by anyone’s standard) globally viral PR blitz that has already engaged some of the biggest celebrities on the planet. It’s raised millions of dollars so far for a cause that desperately needs it. It’s safe to say that ALL the celebrities who put their time into doing an Ice Bucket video have ALSO donated.
So - how should it have been done “differently,” and why?
#I’m still not understanding the wank about the Ice Bucket Challenge
#people unclear on the concept, I’m guessing?
Unfortunately, at this particular moment, I’m not able to come up with an alternative fundraiser (been wracking my brain for the last couple of days over this; haven’t come up with anything yet), since the traditional methods of raising funds aren’t getting the kind of public attention that they once did, because of an economy which is putting a hammerlock on a lot of folks.
The ice-bucket challenge seems — at first glance — to be more like a mean-spirited prank than a way to raise money, but if traditional methods of fundraising aren’t getting public attention and donations, then you have to go with something which gets people’s attention… and seeing wealthy celebs getting drenched with water definitely qualifies.